I’ve been suffering from blogger’s block (aka writer’s block)! There are plenty of topics on which to write that will hopefully prove useful to my readers: from social media topics and tips to general business tips for my small business clients. I have no excuse. Finding one’s voice in blogging can involve a little trial and error, but it’s better to try than simply sit on the fence and procrastinate.
One lesson I’ve learned, however, while I’ve been trying to decide which topic to discuss, is that there appears to be a direct connection between the frequency of my blog posts and the number of visits to my website. Hurrah, someone is reading this!
At a recent networking meeting, social media was the topic of discussion. Some business owners asked why they should participate in social media. The simplest answer is that the main goal of social media is to drive traffic to your website. The reason it works is (a) the search engines find social media, whether it’s your blog, Twitter or Facebook posts; and (b) each blog post is an article setting you up as an expert in your field, and the library of articles grows with each blog entry you post. This means that you are found in more searches the more you write.
So while I’ve been dealing with life and not posting to my blog, I’ve missed some potential business leads.