When you first launch a well-designed website, it should have a clear flow and user journey—complete with strategic calls to action that guide potential clients through the information they need to make a purchase or hire your services. However, what happens after launch often determines whether your site continues to convert visitors into customers. In…
When it comes to creating a visually appealing website, choosing the right images and illustrations is crucial. Just like picking the freshest ingredients for a gourmet meal, sourcing high-quality visuals can make all the difference in presenting your business in the best light. Here’s your Recipe for Success in finding the perfect visuals for your…
A few weeks ago, I shared my 9 Recipes for Success, designed to guide you on your website journey. These free guides are here to help you, no matter where you are in the process. Let’s dive into what each recipe offers and how they can transform your business! You can download these guides from my…
Cooking Up Success: My Recipes for Success for Your New Business The Recipes for Success is like a cookbook, offering up recipes for different aspects of your business. The recipes are a blend of essential tips, checklists, and guides. Whether you’re just starting your entrepreneurial journey or further along the road, my “Recipes for Success”…
Further reading: My Brand Values Recipe for Success Download a PDF version for reference.
Defining your Brand Values Recipe for Success A business’s brand values are like the secret recipe that flavours every part of the business. They’re the essential ingredients and guiding principles that shape what you stand for and how you do things. Here are steps to help you identify and define these values: Example of Brand…
Just like our health needs regular check-ups, our websites do too! Is your website running smoothly and effectively? It’s time to find out with my free website wellness recipe. Think of it as a wellness check for your online presence – from speed and security to user experience and SEO. Download a pdf copy for…
Social Media is great at generating leads but people still buy from people they know. Build relationships by connecting and then showing a little bit of who you are and then mostly how you can help them. LinkedIn formula: Profile Optimisation + Authority Positioning + Top of Mind Awareness Posting regularly will keep you top-of-mind…
Maintaining your website is a lot like cooking up a delicious meal – it requires the right ingredients, proper preparation, and a touch of love. Let’s dive into the recipe for a well-maintained website! Ingredients for a Well-Maintained Website Instructions Final Touch Maintaining your website is an ongoing process, much like keeping a kitchen running…
You need a reliable domain and hosting service to ensure your website is both deliciously appealing and smoothly running. Here’s your guide to registering domains and hosting websites. Hosting: The Pantry for Your Website Your website is a collection of files that must be stored on a publicly available server. Think of hosting as the…
Thinking ahead about the kind of website you want will ensure you get great proposals from a website designer. Here are some questions to help you figure out the perfect type of site for your business. These will also serve as the foundation for your design brief. Download a pdf version for reference.
Just like setting up a new kitchen, building your first website is an investment that will pay dividends in your business. Think of it as the foundation for your online presence—the first impression that customers will get of your business. This foundation can draw customers in, increase your visibility, and ultimately boost your profits. To…
Congratulations on starting your journey as an entrepreneur! Whether you’ve already taken the plunge or are still weighing your options, it’s time to dive into some practical tasks that will set you up for success. Defining your business personality is crucial for effective marketing and attracting the right clients. Let’s walk through some key steps…
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