Recipe for Success: Website Planning
|

Website Planning Recipe for Success

Thinking ahead about the kind of website you want will ensure you get great proposals from a website designer.

Here are some questions to help you figure out the perfect type of site for your business. These will also serve as the foundation for your design brief.

  • Company Name
  • Tagline
  • Description of your business
  • Your Mission
  • Brand Values
  • Unique Selling Points
  • Your Top 3 Competitors
  • What are your competitors doing well?
  • What are your competitors doing poorly? (Here’s an opportunity for you to shine.)
  • Target market
  • Words you’d like your target market to associate with your business
  • What is the goal of the website? Sell products, sell services, build credibility?
  • What is the desired outcome of a visitor arriving at your website? To leave an email address? To contact you? To fill out a form?
  • What does your ideal customer need? What is the problem you are here to solve?
  • What stage is your business at? Startup, growth?
  • Inspirations
  • Mood Board
  • Sites you like
  • Words associated with your business
  • Colours you like or feel represent your business (My Colour Your Brand Recipe for Success might be helpful in selecting colours if you don’t already have them.)
  • Do you want to sell products on your site?
  • Do you want a blog?
  • Do you have testimonials to display?
  • Do you want a Frequently Asked Questions page?
  • What types of images will you use? Photos, illustrations?
  • My Images and Videos Guide may be helpful in sourcing
  • stockphotos.

Download a pdf version for reference.

Similar Posts